Our process and values ensure that intended need always leads creative output. We measure success only against your stated goals: Not in industry awards, peer recognition, and never simply as art for art's sake (though we do that in our spare time).
WHAT WE VALUE
HONESTY
We say what we mean and do what we promise. Honesty at SGC means being clear about what a project needs, what it can deliver, and what it might cost, offering direct feedback and setting real expectations from the start. We celebrate wins, own mistakes, and learn quickly, giving clients a partner who speaks plainly, acts with integrity, and always keeps their word.
EXCELLENCE
We don't chase unicorns, we design them from horn to hoof.
Excellence isn’t a matter of luck, it’s a habit: it’s where perfectionism and pragmatism meet. Our clients expect the highest quality of work. We astonish them with our consistency.
ORIGINALITY
When newness is a necessity, many agencies fall into gimmickry. In today’s attention economy, safety is a high-risk strategy. You need to be audacious if you want to win hearts and minds. But originality isn’t novelty. It’s anti-gimmickry. SGC builds brands that people love because they offer something not only new, but authentic. Originality is built on audacity and authenticity.
DIVERSITY
An ethical must and a critical creative resource. We want our clients to define the culture, not climb on the bandwagon. We know that paradigm-shifting creative comes from curiosity and collaboration between people from differing backgrounds and perspectives .To define culture, we tap into the seam of creativity where different perspectives meet.
INTEGRITY
Trust and transparency are paramount. Our hybrid business model, with one-off teams precisely scaled to project specs, offers clients maximal return on investment. But it also guarantees them zero bullshit. Crystal-clear costings, timeframes, and lines of accountability are foundational to the way we work.
TRANSPARENCY
Where other agencies keep clients behind a velvet rope, we bring you in. Our cloud-based workflow lets you see the work as it happens, understand decisions in real time, and collaborate as part of the team. No smoke and mirrors, just clarity and access throughout the process.
INTENTION
We believe the best work starts with purpose. Not just to make something beautiful, but to make something that matters. Intention guides every decision we make, from the briefs we accept to the stories we help shape. It ensures the work is not only creatively striking but strategically sound. In a world full of noise, intention is how we stay sharp, relevant, and true. It’s not just about what we create, but why and for whom.
WITH, NOT FOR
We work on the same side of the desk as our clients and take pride in our thought leadership and experience. Our teams are designed not only to give superlative service but to integrate seamlessly with your own. They’re also built with chemistry in mind: we assign talent based on enthusiasm for your project, not just availability.