Our process and values ensure that intended need always leads creative output. We measure success only against your stated goals: Not in industry awards, peer recognition, and never simply as art for art's sake.
WHAT WE VALUE
ORIGINALITY
When newness is a necessity, many agencies fall into gimmickry. In today’s attention economy, safety is a high-risk strategy. You need to be audacious if you want to win hearts and minds. But originality isn’t novelty. It’s anti-gimmickry. SGC builds brands that people love because they offer something not only new, but authentic. Originality is built on audacity and authenticity.
EXCELLENCE
We don't chase unicorns, we design them from horn to hoof.
Excellence isn’t a matter of luck, it’s a habit: it’s where perfectionism and pragmatism meet. Our clients expect the highest quality of work. We astonish them with our consistency.
DIVERSITY
An ethical must and a critical creative resource. We want our clients to define the culture, not climb on the bandwagon. We know that paradigm-shifting creative comes from curiosity and collaboration between people from differing backgrounds and perspectives .To define culture, we tap into the seam of creativity where different perspectives meet.
INTEGRITY
Trust and transparency are paramount. Our hybrid business model – with one-off teams precisely scaled to project specs – offers clients maximal return on investment. But it also guarantees them zero bullshit. Crystal-clear costings, timeframes, and lines of accountability are foundational to the way we work.
INTENTION
We believe the best work starts with purpose — not just to make something beautiful, but to make something that matters. Intention guides every decision we make, from the briefs we accept to the stories we help shape. It ensures the work is not only creatively striking but strategically sound. In a world full of noise, intention is how we stay sharp, relevant, and true. It’s not just about what we create, but why — and for whom.
WITH, NOT FOR
We work on the same side of the desk as our clients. Our client teams are designed not only to give superlative service but to integrate seamlessly with your own. They’re also built with chemistry in mind: we assign talent based on enthusiasm for your project, not just availability.