SG Cartel (Sui Generis Cartel) is a Los Angeles headquartered global creative services coalition that builds fashion, luxury, and beauty brands through strategy, storytelling, design, and innovation. We assemble bespoke high-talent teams to develop culturally resonant brands, shape creative platforms, and create content and campaigns that drive growth.
SG Cartel operates with a modular creative services model. We combine the cultural energy of an artistic collective with the senior leadership experience of a traditional creative agency. Our structure allows us to adapt quickly to each project and align directly with client business needs.
We work as a global coalition of strategists, creatives, producers, product thinkers, and technologists. A core leadership team anchors every engagement, while a hand-picked network of specialized talent is brought in to build custom teams for each client brief.
This approach blends deep experience with high-caliber freelance expertise, ensuring each assignment has the exact skills required. It gives clients a flexible, modern alternative to traditional agencies — one that delivers strategic clarity, creative excellence, and an efficient path from idea to execution.
SG Cartel functions as both the architect and the general contractor of brand building: defining the strategy, designing the story, and assembling the right team to bring it to life.
We are
CARTEL
CRAFT,
OVER
CREDIT
Too often, companies pay for an agency's name and reputation, not the actual talent behind its achievements. Talent that has nearly always moved on.
With SG Cartel, what you see is what you get. We're a global alliance of award-winning, seasoned leaders paired with an extremely curated worldwide network of genuine, innovative freelancers and small studios from the fashion, luxury, beauty and premium brand space. These aren't just any freelancers; they're the very visionaries behind the work that put their companies on the map. The characters that create, not appropriate, with no desire or need to work at large monolithic agencies anymore.
Every proposal showcases collective case studies and individual past achievements. You're investing in the very team renowned for the work.
CREATIVE
ARCHITECTS.
TRUSTED
PARTNERS
Our senior leaders have navigated numerous agencies and brands to their pinnacle.
Beyond just understanding, we deeply empathize with your business challenges. Leveraging our extensive experience, we expedite effective solutions built on seasoned marketing insights. As creative translators, we bridge your business goals with unparalleled creative solutions. By incorporating elite talent from both inside and outside the industry, we devise bespoke strategies for your distinct needs.
Consider us your blueprint architects and master builders: transparent in our process and approach, astute in budgetary management, and dedicated to curating the best creative team to surmount your specific challenges.
INVESTED
CREATIVITY
We’re more agile, transparent, flexible, and responsive to clients’ needs than any traditional agency can be. It also means that the money you spend with us goes toward the success of your project, not subsidizing someone else’s. If a particular designer, copywriter, strategist or SME is put to work on your project, it’s because they’re exactly the right person for the job. All killer, no filler.
Our creatives don't just work on your projects; they are handpicked because they resonate with your vision. They have actively chosen to exercise their talents on a brief that challenges them, for a client who excites them.
Where traditional agency models kill creativity, the SG Cartel model cultivates it.
