DIANE
VON
FURSTEN
BERG
UNAPOLOGETICALLY DVF
DVF’s mantra is simple: Be the woman you want to be.
For Spring/Summer, David Boxser and team brought this philosophy to life with a campaign starring Karlie Kloss — combining a digital-first strategy with a fresh, elevated creative direction. Spanning print, digital, video, out-of-home, and e-commerce editorial, the campaign unfolded as a seamless narrative across every platform.
At the core was a celebration of the modern woman — multidimensional, unapologetic, and beautifully herself. Shot by renowned photographer Angelo Pennetta, styled by Diane von Furstenberg herself, and creatively directed by SGC member Cherlyn Russo, the work blended authenticity with sophistication, reflecting both the spirit of the brand and the women it speaks to.
The result was more than just a campaign — it became a rallying cry: #YouBeYou.
The work resonated far beyond the season, reasserting DVF as a brand that continues to define femininity on its own terms — bold, multidimensional, and unmistakably modern.
Campaign Strategy
Campaign Concepting
Production Management
Art Direction
Editorial
Look Book Photography
Content Creation
SGC MEMBERS:
Cherlyn Russo
David Boxser
Natalee Ranii Dropcho
PARTNERS:
Diane Von Furstenberg
Karlie Kloss
Angelo Penetta
Alldayeveryday
DVF Marketing Team
"On a personal level, I know that the #YouBeYou attitude is about celebrating the achievements and adventures of others instead of comparing ourselves. There are so many inspiring women in my life, one of them being Diane Von Furstenberg. Many people inspire me and have taught me to push myself in every one of my convictions," Karlie Kloss.
ELEVATED EDITORIAL
To extend the narrative of the campaign, David and team shot six months worth of images to live as editorial assets across DVF.com and email.
