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Creative Innovation
for the Luxury and
Premium Lifestyle Industry.

We are SG Cartel. A cadre of strategic and creative individuals that come together to create bespoke tailored solutions for clients in the cultural and consumer lifestyle space

Client Experience

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Fashion

Ace Harper

Adidas

Calvin Klein

Chanel

DKNY

DVF

Elite World Group

H&M

Michael Kors

Moncler

Mr Porter

Nike

Purple Brand Denim

Supreme

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Beauty

Augustinus Bader

Auteur

Coty

Estee Lauder

Summer Fridays

Victoria Beckham Beauty


Lifestyle

Absolut

Aibnb

American Express

Apple

Google

LVMH

Laughing Man Coffee

Minotti / Mass Beverly

Pernod Ricard

Samsung

Standard Hotels

What We Do

Yes, we do all the things you’d expect—but our model and process open the door to unconventional thinking. Need a restaurant for your brand? We can build it with you. A Hollywood movie? We know the right people. We're never limited by traditional agency capabilities, which means our creative possibilities are endless.


Strategy

Brand Positioning
Brand Architecture
Campaign Strategy
Content Planning
Marketplace Intelligence
Media Strategy
Media Buying


Creative

Branding/Visual Identity
Packaging
Campaign Concepting & Execution
Art Direction
Website & E-commerce Design
Graphic Design / 3D Rendering
Copywriting


Content Creation

Video
Photo
Digital/Graphic
AI Created
Experiential/Pop-up
AR/AI/VR
Art Buying


Innovation

“Cross Pollination” Brand Innovation Workshops
Brand Experience Innovation
New Service & Experience Design
New Product Development
Operations Innovation
DTC Operational Modeling
Licensing/Collabs